Watch what you are saying boys and girls on the blogosphere, Uncle Sam wants to make sure you are on the up and up. According to reports from the AP, The Federal Trade Commission is set to monitor blogs to ensure any product review you make, is not made in exchange for compensation. According to the FTC many bloggers have received $500 gift cards or even thousands of dollars for a 200-word post. Apparently under the new regulations which are expected to be approved latter this summer a simple graphic ad with link for which you receive compensation, would be enough to trigger oversight.
Is this really necessary? Are there really throngs of people out there buying products based on anonymous reviews. Where is the personal responsibility? Are we really going to pay people to read and monitor blogs to make sure you aren't getting paid?
If you follow this trail to it's logical conclusion it does not end well for the individual. Imagine you tell your friend to shop at Wal-Mart because they always have the lowest price. (or so they claim) But soon you are being sued by the federal government because you own stock from Wal-Mart from back when you worked there in college. Sure you had forgotten all about it, but never the less, you have an interest in the company.
Perhaps I'm being a bit overly dramatic, but maybe not.